Band of Boys

Band of Boys is a brand just for boys because boys are rad! They are curious and funny as heck and they’re never afraid to be loud and crazy. They have ceaseless energy, buckets of courage and boundless imaginations. They live in the moment, are free-spirited and totally awesome and we find them completely inspirational. We think we know a thing or two about boys and we design our gear to complement their free personalities. We do cool and comfortable and we don’t do stiff and boring.


MEET Susan

How did your business begin?

I started Band of Boys (formerly Harlow Kids) in 2013 as a clothing brand just for boys. I felt there was a real opportunity to do something cool for boys as there seemed to be a pretty big void in this market. I like to think I know a thing or two about boys after growing up with only brothers and now only having sons and of course hanging out with all kinds of boys in between. With all of this education on what boys are about, a personal obsession with fashion; along with plenty of corporate marketing experience, I now enjoy pulling it all together to bring out two collections per year under Band of Boys.

What gets you up in the morning?

I love what I do so it doesn’t take much to get me out of bed! Luckily I am a morning person so I am usually up early exercising or catching up on work before the rest of the house gets up and the chaos sets in.

When you're not working you are

When I’m not working I’m a mum to two loud and energetic boys! To balance my hectic schedule I love to get out and run or exercise and to relax I love to absorb myself in a good book and soak up the peace and quiet.

Anything else?

Our garments are also sold in select stockists in New Zealand and Australia. For a full list of links, see the stockist page on our website.

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