We are Bobux- We design high quality shoes that reflect and support the unique stages of a child’s development. From sitting to crawling, to cruising, walking, jumping and running- we are the best thing a parent can do for their child’s feet!

We’ve been at it since 1991. That year Auckland’s Chris and Colleen Bennett designed the world’s first all leather Soft Sole for their daughter, Chloe, and it’s been a story of innovation and phenomenal growth ever since.

Flash forward to present day Bobux and you’ll see a company constantly striving to learn more about healthy foot development and leveraging this knowledge to design kids shoes that are genuine objects of desire for mums.

We love good design. We love challenging ourselves to design shoes that are both stylish and good for kids. We love what the future holds for Bobux and the children that grow up in them.

Visit our website, or pop out to our showroom at 7/35 Allens Road, East Tamaki.
We also have a wide network of awesome stockists across NZ and AU. You can find a retailer in your area here-

7/35 Allens Road, East Tamaki

MEET The Bobux Team

How did your business begin?

Bobux was founded in 1991 when Chris and Colleen Bennett were searching for some soft soled shoes for their daughter Chloe. Back in the early 90s the trend was to chuck your kid in a pair of restrictive hard-soled shoes, or slippery woollen socks. This didn’t sit right with the Bennetts, who could see the benefit of allowing their daughter to move freely- especially when learning how to walk! Chris created the first soft sole shoe out of breathable, soft leather and began selling a small range at Victoria Park Market in Auckland. The shoes were a huge hit with parents who struggled in the same way, and the Bobux brand was born! Now 25 years later we have a full range of healthy kids shoes from Newborn to 5 years old which is made up of the original soft soles as well as flexible soled shoes (for that added bit of protection). Chloe now works in the Bobux HQ in Auckland and is now a proud mum herself!

What gets you up in the morning?

The team! We have a passionate group of people working out of our NZ HQ, as well as staff in the UK and Indonesia.
We all love what we do- and are constantly striving to improve our offering and keep up to date with best practise in every element of the business.

When you're not working you are

The team have a massive variety of hobbies- from collecting tattoos to hiking, golfing, fishing, horse riding, shopping, drinking beer, skiing, playing guitar, gaming, working out and parenting!

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