Let me introduce Breastmates – one of NZ’s most loved maternity stores. We focus on mums throughout pregnancy and post-baby, and have all the gear you’ll need. Whether breastfeeding or bottle feeding – our philosophy is #fedisbest. We stock quality maternity clothes that are dualwear as breastfeeding clothes- many are our own exclusive designs. I founded Breastmates in 2004 with a single product when my first baby was born, and over the years we have grown into a trusted (and award winning!!) maternity store.

Click over to our website

Franny x


MEET Franny

How did your business begin?

Breastmates was created in 2004 as a small hobby business when I developed some breast pads after I had my baby. I sold products through Trademe to earn extra money while on maternity leave (read some early Press). I never had any money to invest in a business, so everything has been self-funded through cashflow or D.i.Y skills! As a new mum, I realised that there were no other maternity stores that focused on breastfeeding. Some of the advice I received from baby stores was really bad, and there were no maternity shops that had breastfeeding support so I have slowly expanded my business to cater for this.
When my second baby came along, things didn’t go as planned and he was fed a mixture of boobie juice and formula. At that time I was struck by the struggle and judgement that bottle feeding mothers go through – and their Guilt Trip! So my business has evolved to support all mothers entering motherhood, regardless of how they feed their baby. And I stand by this philosophy.
As my business has grown over the years, I have been working on my own designs of maternity and breastfeeding clothes, and other products, so that I can increase the range. I can control the design, fabrics, colours, quality, and production and even the photoshoots myself – and its my reputation on the label!

What gets you up in the morning?

My dog barking

When you're not working you are

Drinking wine


October New In: For the Ladies
October New In: For the Ladies
Check out some of the beautiful new products that are out at your favourite local stores this October.     Charlotte Lane – Oversized Tote This cow hide tote bag is new in next week at Charlotte Lane. Use promo code ‘shopsmall’ at checkout for 15% off their full range of handbags, totes & clutches […]
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