Flip Your Dog

We are your one stop shop for vibrant clothing, that tells a story, embibing a sense of fun and beauty. Flip Your Dog stands behind ethical, environmentally friendly and fair trade yoga and activewear.

Stockists of International Brands Teeki, Hardtail Forever, Liquido Active, Onzie and Beyond Yoga. Run, dance, climb, walk, Pilates, Yoga, Barre, whatever your movement, we will have you looking and feeling fabulous while doing it!

Love your body. Love the earth.


MEET Janelle

How did your business begin?

I was 28 I discovered Yoga. I was living in Melbourne at the time and spent every weekend powering my way through a 90 minute Ashtanga class with a close friend.
Yoga became an integral part of my life – a beautiful tool for wellbeing and transformation. After my daughters Lexi and Ivy were born, I came to practice the more gentle Vinyasa and Yin Yoga.
I loved going to class, but was dismayed by a lack of exciting yoga wear. I hankered for clothing with colour and flair, instead of the classic black leggings everyone was wearing. I wanted something vibrant, that told a story, and embibed a sense of fun and beauty. Comfort was essential. But so was style.
My search led me around the globe to discover brands like Teeki, Hardtail, Liquido Active, Onzie and Beyond Yoga – all fair trade and environmentally conscious with an ethic of creating stylish and comfortable workout clothing.
Initially I wanted the clothes for myself, but when I realised there was nowhere in New Zealand where this gear was readily available I created Flip Your Dog.

What gets you up in the morning?

My 2 redheaded daughters. Ivy 5 & Lexi 8. Little bundles of energy always ready to go go go.

When you're not working you are

Hanging out with my family and designing our very own line to be released in 2017!

Anything else?

I personally wear all the brands and take pride in having in depth knowledge about the body types and exercise methods each style is best suited to.

We live in Auckland with my two daughters, my husband Neil, a rescue cat called Buddy and a rescue kitten called Poppy. My favourite colour is green and if I could live anywhere in the world it would be Japan.

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