Flo & Frankie

The Flo & Frankie family are lovers of style – hunting down our favourite contemporary local and global fashion and lifestyle brands that bridge the gap between chain stores and exclusive high end brands. Equipped with a vision for creating an exciting retail destination, we set out to form a shopping experience that oozes warmth, effortless charm and personality, in the hope that you feel amazing while shopping with us.

We offer the widest variety of products across more than 150 brands with hundreds of new arrivals dropping weekly in-store and online. Our carefully sourced products inspire simple, joyful living and our unique store environment doesn’t take itself too seriously while offering a visual celebration for the senses. Our goal is to keep you in the loop with the newest contemporary fashion, which means we only supply a small amount of each item so that your style will be unique and not worn by the masses. So no need to worry about ‘who wore it better’ at parties!

We believe our strong family values and passion in everything we do is what sets us apart from other chain stores. We love working together as a family to develop a brand that we are passionate about and we have always placed the highest of importance on customer service by creating a genuinely friendly shopping environment as the backbone of our business.


The Flo & Frankie girls xx


MEET Chrissy

How did your business begin?

I started Flo & Frankie with my three fashion conscious daughters in September 2013 and we quickly enlisted the help of like-minded friends and family to grow Flo & Frankie to become one of Auckland’s largest boutique fashion, home and gift stores.
The inspiration for Flo & Frankie came about when we took a family trip to the Amalfi Coast, Florence and Provence and fell in love with the eclectic styling in cafes and fashion boutiques, which influenced our ideas for the design of our stores. Our ideas are always ambitious and much bigger than our resources, so to pull it off we roll up our sleeves, throw on our ripped jeans and ‘DIY-it’, doing a lot of the work ourselves.
We’re a family of all girls, each with individual tastes and styles, which gives us an edge when it comes to picking out products we think our customers will love. Ruby (the eldest of the three girls), assists me in the fashion buying by offering a more youthful perspective that allows Flo & Frankie to be more accessible to a wider range of customers – after all, we believe fashion is a mind-set and cannot be determined by age. Then when it comes to the homewares, there isn’t anything in our stores that we girls wouldn’t choose for our own homes and bedrooms.
Love Chrissy xx

What gets you up in the morning?

The people I get to work with. I feel pretty blessed to be surrounded by such a hard working, inspiring bunch that just want to create and bring together beautiful things!

When you're not working you are

Hanging with my girls… We’re probably pouring over our favourite magazines, pulling out inspo, or cooking something delicious up that we’ve seen on Pinterest.


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