Jo Kidd

Jo Kidd ✖ Children’s Boutique ✖️ Child Couture ✖ Award Winner ✖ Limited Edition Clothing ✖ Gorgeous handmade garments from high quality fabrics ✖ Proud to be a 100% New Zealand label


MEET Joanne

How did your business begin?

Founded in Christchurch in 2015 by Joanne Rhodes, a fashion and design graduate from the Ara Institute of Canterbury. Jo Kidd evolved from a need to bring a sense of playtime back into her everyday life. Either monochrome, fun colours, prints plus a smidgen of bling, Jo Kidd’s playful sophistication is a hallmark of her brand. Each piece she creates is about translating her madness into signature, wearable piece for your little fashionista. Her boutique appeal is what keeps her unique and she is proud to be a 100% New Zealand label.

What gets you up in the morning?

Literally our kids. Seriously dreams, passion and determination.

When you're not working you are

Dreaming big! Playing super Mum and wife or smashing a hockey ball around the artificial turf.

Anything else?

Limited edition ready-to-wear pieces are available from “Collective – the Colombo”, Colombo Street, Christchurch.


New in: For The Little Ones
New in: For The Little Ones
Jo Kidd This new range has you set for the Summer weather. Stripes are always a winner and these new Hudson & Emalea Dresses are no exception! VIEW NEW IN Little Bambinos How sweet are these Alex & Ant numbers from Little Bambinos? Pop over to their website to view the full range out now. […]
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