Toodles Noodles

Toodles Noodles is a proud Kiwi brand that started with colourful, cheeky stationery and now also offers a wide range of gifts and homewares. Our much-loved products are designed by owner Liora herself and inspire joy in homes across the world.

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MEET Liora

How did your business begin?

Toodles Noodles began back in 2011 as a hobby. Liora, designer and founder, was working at an agency in Wellington surrounded by design but working as an Operations Manager. Itching to get back into creative work, she started by designing cards and wrapping paper in her free time. Not soon after items were being posted on Etsy to sell around the world and she was walking the streets of Wellington to see what stores would like to sell her designs.

What gets you up in the morning?

Coffee! It’s absolutely amazing being your own boss. For the most part you get to pick how to spend your days, what to do first. But yes, coffee is an essential part of the day.

When you're not working you are

Cuddling our two cats, experimenting in the kitchen, making ceramic pieces or testing out new cafes in the area.

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