White Sugaa & Co

White Sugaa & Co is a Designer Concept Store based in Taranaki, we stock exclusive designer furniture and homewares from $10 – $$$$ along with offering a Interior Design Service, project managing your new build, renovations or business spaces to simple styling tips on any budget. Check out our design projects. Our new White Sugaa and Co showroom coming soon, this will be opened to view by appointment only or by exclusive client invite only evenings.
Brands we are proud to stock –

Forma (exclusive)
Le Forge
Ico Traders (exclusive)
General Eclectic
Threadlab cushions (exclusive)
Aura by Tracey Ellis
Hawthorne Group
Kandle Co (exclusive)
Me and My Trend
The Good Housewife
Dimples range
Design Ministry (exclusive)
Miller Road Candles (exclusive)
Furniture Road
Future Presence
Sage Lifestyle
Designer Baby Brands
Stop the Water While Using Me
Me and My Trend
Nikki Plowman
SM Interiors

That piece of furniture you love we can help with restoring, recovering or changing the colour. We can also source product for you so if you are after something in particular here or overseas just ask! We offer gift registries for those special occasions including Weddings, Baby Showers and Birthdays. We also offer gift vouchers to purchase, perfect for Christmas, Mothers Day and the one that’s hard to please.


MEET Trudi

How did your business begin?

I have been involved in the Travel and Tourism industry for the last 15 years, most recently in Sales and Marketing/Events for three upmarket resorts in Rarotonga looking after the New Zealand market from Invercargill to Kaitaia.
I have also been involved in the set up of the very first “pop up shops” to open in New Zealand with New Zealand company “Styledirect” concept store.
Originally from Whangarei, I have spent much of my career in Auckland before moving to Oakura. I really love it here in Taranaki.
I have had the pleasure of working on some amazing projects around New Zealand.
In the planning stages we look at:
Where to start
Your vision
Incorporating your special pieces
“Your home should tell the story of who you are, and be a collection of what you love”

What gets you up in the morning?

I have always had a passion and an eye for interior design and like to think outside the box! When the timing is right and the opportunities come our way, I’m all for a “one off” idea.

When you're not working you are

My other passion is travel.

Anything else?

Watch this space, expect the unexpected as White Sugaa and Co evolves, keep up to date on our BRAND NEW website www.whitesugaa.co.nz or our popular facebook page www.facebook.com/whitesugaaandco

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